OpenSEO Agent Skills — Reference & Playbook
12 workflow skills that combine OpenSEO MCP data with AI agent execution.
12
Total Skills
4
Free Skills
5
Phases
~$0.50
/ 10 articles research cost
All Skills at a Glance
Every skill, what it does, and when you'll use it.
| Skill | Category | What It Does | Cost | Phases Used |
|---|---|---|---|---|
| seo-coach | Strategy | AI SEO advisor — answers questions, suggests next steps, reviews strategy | Free | 1, 5 |
| seo-project-setup | Setup | Create project, configure site, goals, and competitors | Free | 1 |
| seo-audit | Audit | Full technical SEO audit — issues, priorities, fix instructions | Credits | 2, 5 |
| competitive-landscape | Audit | High-level competitive overview — who ranks, why, gaps | Credits | 2 |
| competitor-analysis | Audit | Deep dive on a single competitor — content, backlinks, keywords | Credits | 2, 5 |
| local-seo | Audit | Local SEO audit — GBP, citations, local rankings, reviews | Credits | 2, 5 |
| keyword-research | Keywords | Find, expand, and score keyword opportunities from seed topics | Credits | 2, 3, 5 |
| keyword-clustering | Keywords | Group keywords into topic clusters mapped to page targets | Credits | 3 |
| link-prospecting | Outreach | Find link-building opportunities — guest posts, resource pages, broken links | Credits | 4 |
| seo-report | Reporting | Generate formatted SEO performance reports from project data | Free | 5 |
| deslop | Content | Rewrite AI-generated content to sound human — remove slop, add voice | Free | 4 |
| content-engine | Content | Generate SEO content briefs and articles from keyword clusters | Free | 4 |
Order of Operations
The five phases of an SEO project, and which skills power each one.
Phase 1
Project Setup
Get oriented. Create your project, define goals, and identify competitors before you research anything.
Phase 2
Research & Analysis
Understand where you stand. Run audits, study competitors, and find your keyword universe.
Phase 3
Content Planning
Turn raw keyword data into a page-level content plan with clusters and priorities.
Phase 4
Build & Execute
Write content, clean it up, and build links. Ship real pages.
Phase 5
Ongoing Growth
Monitor, re-audit, and iterate. SEO compounds over time.
Reuse Map
Which phases each skill appears in. Skills that span multiple phases are your workhorses.
seo-coach
1
2
3
4
5
seo-project-setup
1
2
3
4
5
seo-audit
1
2
3
4
5
competitive-landscape
1
2
3
4
5
competitor-analysis
1
2
3
4
5
local-seo
1
2
3
4
5
keyword-research
1
2
3
4
5
keyword-clustering
1
2
3
4
5
link-prospecting
1
2
3
4
5
deslop
1
2
3
4
5
content-engine
1
2
3
4
5
seo-report
1
2
3
4
5
Action Plan — Do These Things
Your step-by-step playbook. Follow these in order to go from zero to a working SEO program.
1
Set Up Your Project
- Run seo-project-setup with your domain
- Tell it your business goals, target locations, and top 3 competitors
- This creates the project context every other skill reads
2
Run Your First Audit
- Run seo-audit on your domain
- Focus on the top 3 issues it returns — fix the ONE most impactful this week
- Save the full report for comparison later
3
Research Your Keywords
- Run keyword-research with 3–5 seed topics from your niche
- Review the results — look for keywords with decent volume and low competition
- Save or export the full keyword list for clustering
4
Cluster Into Pages
- Run keyword-clustering on your saved keyword list
- Map each cluster to a single page or article topic
- Prioritize clusters by business relevance and search volume
5
Study Your Top Competitor
- Run competitor-analysis on the #1 result for your main keyword
- Note their content structure, word count, and backlink profile
- Use this as your benchmark — your content needs to be better
6
Plan 10 Articles
- Use content-engine to create briefs for 10 articles based on your top clusters
- Each brief includes target keyword, outline, and word count target
- Review briefs before writing — adjust angles to match your expertise
7
Write Your First Batch
- Write 3–4 articles using content-engine generated content
- Run deslop on each article to remove AI voice and add personality
- Edit the deslopped drafts — add your own examples and insights
8
Publish & Track
- Publish your articles to your site
- Submit URLs to Google Search Console for indexing
- Save an seo-report as your baseline for measuring progress
9
Monthly Check-In
- Run seo-coach monthly to review what's working and what to adjust
- Re-run seo-audit quarterly to catch new technical issues
- Update your keyword targets as data comes in
10
Scale Content
- Use subagents to write articles in parallel — content-engine supports batch generation
- Target 10+ articles per month once your process is dialed in
- Keep running deslop on everything before publishing
Pro tip: Steps 1–5 are your "research sprint." Do them all in one sitting (~1 hour). Steps 6–8 are your "content sprint." Repeat steps 6–8 weekly to build momentum.
Individual Skill Reference
Deep dive into each skill — what it does, when to use it, and which OpenSEO tools it touches.
seo-coach
Strategy
Free
Your always-on SEO advisor. Ask it anything about SEO strategy, priorities, or next steps.
- Answers SEO questions with project-aware context
- Suggests what to work on next based on your current phase
- Reviews your strategy and flags gaps
- Explains why specific tactics matter for your situation
When to use: At project kickoff (Phase 1) and during monthly reviews (Phase 5). Also great for ad-hoc "what should I do about X?" questions.
seo-project-setup
Setup
Free
Create and configure your SEO project. Sets the foundation every other skill builds on.
- Creates an OpenSEO project for your domain
- Configures business goals, target locations, and competitors
- Establishes the project context that all other skills read
When to use: Once, at the very beginning. This is always Step 1.
seo-audit
Audit
Credits
Full technical SEO audit. Crawls your site, identifies issues, and prioritizes fixes.
- Runs a site-wide crawl and collects technical issues
- Prioritizes issues by impact (critical, high, medium, low)
- Provides specific fix instructions for each issue
- Tracks issue counts over time for progress measurement
When to use: Early in research (Phase 2) to understand your baseline, then quarterly (Phase 5) to catch regressions.
competitive-landscape
Audit
Credits
High-level view of who competes with you in search and why they rank.
- Identifies your true SERP competitors (not just business competitors)
- Shows domain-level authority, traffic, and keyword overlap
- Highlights gaps and opportunities in the competitive landscape
When to use: Once during research (Phase 2) to understand the playing field.
competitor-analysis
Audit
Credits
Deep dive on a single competitor. Content strategy, backlink profile, keyword targets.
- Analyzes a competitor's top pages and content strategy
- Maps their keyword targets and ranking positions
- Profiles their backlink sources for link-building ideas
- Identifies content gaps you can exploit
When to use: During research (Phase 2) on your top 1–3 competitors, then periodically (Phase 5) to track changes.
local-seo
Audit
Credits
Local SEO audit for businesses with physical locations or service areas.
- Audits Google Business Profile completeness and optimization
- Checks local citation consistency across directories
- Analyzes local pack rankings and review sentiment
- Provides local-specific action items
When to use: During research (Phase 2) if you serve a local market, then quarterly (Phase 5) to monitor local rankings.
keyword-research
Keywords
Credits
Find, expand, and score keyword opportunities. Your content strategy starts here.
- Expands seed keywords into hundreds of related opportunities
- Provides volume, difficulty, and CPC metrics for each keyword
- Groups keywords by intent (informational, commercial, transactional)
- Saves keywords to your project for clustering later
When to use: During content planning (Phase 2–3) to build your keyword universe, then monthly (Phase 5) to find new opportunities.
keyword-clustering
Keywords
Credits
Groups your keywords into topic clusters, each mapped to a target page.
- Takes your saved keyword list and groups by semantic similarity
- Maps each cluster to a specific page type (pillar, supporting, blog)
- Provides a content plan with primary and secondary keywords per page
When to use: Once during content planning (Phase 3), right after keyword-research.
link-prospecting
Outreach
Credits
Finds link-building opportunities: guest posts, resource pages, and broken link targets.
- Discovers sites that link to competitors but not to you
- Finds guest post and resource page opportunities
- Identifies broken links you can reclaim
- Prioritizes prospects by domain authority and relevance
When to use: During build phase (Phase 4) when you have content worth linking to.
deslop
Content
Free
Rewrites AI-generated content to sound human. Removes slop phrases, adds voice and specificity.
- Scans for common AI writing patterns (delve, tapestry, moreover, etc.)
- Restructures sentences for natural cadence
- Adds specific examples and removes vague generalizations
- Preserves SEO structure while making content genuinely readable
When to use: On every piece of AI-generated content before publishing (Phase 4). Non-negotiable.
content-engine
Content
Free
Generates SEO content briefs and full articles from your keyword clusters.
- Creates detailed content briefs (outline, headings, word count, angle)
- Generates full articles from briefs with proper SEO structure
- Supports batch generation for multiple articles at once
- Includes internal linking suggestions based on your site structure
When to use: During build phase (Phase 4) to plan and write your content at scale.
seo-report
Reporting
Free
Generates formatted SEO performance reports from your project data.
- Pulls traffic, ranking, and technical data into a clean report
- Compares current metrics against your baseline
- Highlights wins, losses, and areas needing attention
- Supports multiple report templates for different audiences
When to use: Monthly or after major changes (Phase 5) to track progress and communicate results.